User Research, Usability Testing, Visual Design, Audit Report, Prototyping
Hilal Invest is an investment app that helps users reach their financial goals with features like mutual funds and calculators. However, they have been experiencing issues with user retention and have identified potential problems with the app's user experience (UX).
As a result, they have given us the opportunity to conduct a UX audit to identify these issues and provide recommendations for improvement. Our goal is to help Hilal Invest address any UX issues and enhance the overall user experience of their app.
This project was out sourced to our team in Tangent. Where I was responsible for conducting Research, User interviews and the interface design.
After collecting valuable insights from our customer support, analyzing our competitors' strategies, and engaging in a couple of brainstorming sessions, we recognized the importance of gaining the perspectives of Hilal Invest App users regarding the exciting opportunities identified in our research.
To address this, we brainstormed ideas and questions in collaboration with our team. We developed a comprehensive workshop that spanned a full day and included interviews and interactive activities.
The workshop began with a warm-up exercise designed to better understand users' interactions and experiences with the Hilal Invest App. This included exploring their payment behaviors, utilization of app features, motivations for logging in, common transaction types, and any issues they may have encountered during their usage.
After our research we analyze our data created new IA and user flows for the application.
A highly effective approach to transitioning to the next stage is to begin by sketching out the flows on paper. Rather than jumping straight into wireframing, starting with low-fidelity sketches can prove incredibly beneficial. Once completed, we transferred these sketches into Figma to further refine the flows and determine which options would be most user-friendly. Through this process, we identified the optimal flows that would facilitate ease-of-use for our users.
The finishing touch involved transferring models to developers to ensure consistent design across both iOS and Android platforms.
We've completely redesigned it to focus on what's important, making it easy for first-time users to see main actions, popular funds, and how to verify their accounts. Making it more visually appealing.
Only the main action which the app is about is shown on the home screen for better navigation.
Transactions are easier to understand. You can see in real-time if they're waiting for approval from the bank. Plus, if a transaction gets rejected, you'll receive a notification.
The display design prioritizes a clear, organized layout that enhances user comprehension.
New onboarding screen are now much clear with customized illustrations
The finishing touch involved transferring models to developers to ensure consistent design across both iOS and Android platforms.
Streamlining
In response, we decided to streamline the process, enabling users to input data at their convenience, reducing cognitive load.
Minimal and Effective Design
We crafted a minimal and highly effective design for the process.
Increased Customer Retention
The streamlined approach led to increased customer retention.
Impressive Outcomes:
As a result, we achieved an impressive milestone of 25,000 fulfilled applicants after implementing the update.
The design will help user to get more details about the funds and their investments.
Our step-by-step method let us scale the new design across all sections from transactions to goal planners
Our step-by-step method let us scale the new design across all sections from transactions to goal planners
Our step-by-step method let us scale the new design across all sections from transactions to goal planners
Moreover, the redesign strategy also incorporated a transparent system of tracking financial metrics.
Our audit commenced when the Hilal Investment app achieved 10,000 downloads, a noteworthy accomplishment. However, we noticed that the app's growth had plateaued, and progress was at a standstill.
The application was thoroughly redesigned, wherein the user interface (UI) was significantly restructured. This was not merely an aesthetic upgrade but a strategic realignment aimed at making the application more user-friendly, intuitive, and efficient.
In a clear testament to the redesign's success, the Hilal Investment app skyrocketed from its initial 10,000 downloads to an impressive 100,000 downloads till date.
